# Advanced Analytics

Canonical URL: https://babadook.tech/capabilities/advanced-analytics
Entity: capabilities
Content hash: 59d8a149542686a32190def035a6200ffbc861e893250fe864c372c10ee44799

Behavioral, product, and marketing analytics with causal inference, propensity modeling, and attribution.

Behavioral, product, and marketing analytics with causal inference, propensity modeling, and attribution.

## specifications

## Relationships

### products

- DXP — https://babadook.tech/products/dxp

### modules

- Attribution Engine — https://babadook.tech/modules/attribution-engine
- Behavioral Analytics — https://babadook.tech/modules/behavioral-analytics
- Causal Inference Engine — https://babadook.tech/modules/causal-inference
- Content Analytics — https://babadook.tech/modules/content-analytics-module
- Event Infrastructure — https://babadook.tech/modules/event-infrastructure
- Marketing Analytics — https://babadook.tech/modules/marketing-analytics-module
- Marketing Mix Modeling — https://babadook.tech/modules/marketing-mix-modeling
- ML & Propensity Models — https://babadook.tech/modules/ml-propensity-models
- Product Analytics — https://babadook.tech/modules/product-analytics

### sub modules

- Analytics & Intelligence — https://babadook.tech/sub-modules/analytics-intelligence