# Programmatic Advertising

Canonical URL: https://babadook.tech/capabilities/programmatic-advertising
Entity: capabilities
Content hash: a7505b4c7c1771c3e9d468918c8775637daf0afc81489a6b2c75d7bac84b2b35

Enterprise ad server with real-time bidding, dynamic creative optimization, and 8-model attribution.

Enterprise ad server with real-time bidding, dynamic creative optimization, and 8-model attribution.

## specifications

## Relationships

### products

- DXP — https://babadook.tech/products/dxp

### modules

- Dynamic Creative Optimization — https://babadook.tech/modules/dynamic-creative-optimization
- Header Bidding — https://babadook.tech/modules/header-bidding
- RTB & Auction Engine — https://babadook.tech/modules/rtb-auction-engine

### sub modules

- Advertising & Monetization — https://babadook.tech/sub-modules/advertising-monetization