# Behavioral Analytics

Canonical URL: https://babadook.tech/modules/behavioral-analytics
Entity: modules
Content hash: cb17852e00065fca698290ac01e8fc27ee69e57ab3ac7593616b5bed2de498e5

Comprehensive user behavior tracking with automatic event capture, funnel analysis, retention cohorts, user journey mapping, and session replay.

Comprehensive user behavior tracking with automatic event capture, funnel analysis, retention cohorts, user journey mapping, and session replay.

## understand-every-user-action

Understand Every User Action Behavioral Analytics automatically captures every user interaction — clicks, scrolls, form submissions, page navigations, and custom events — without manual instrumentation. Automatic event capture means analytics coverage starts on day one. Build funnels to identify drop-off points. Create retention cohorts to measure engagement over time. Map user journeys to understand the paths that lead to conversion. Watch session replays to see exactly what users experienced.

### data Viz

## Behavioral Analytics Specifications

- **Event Capture:** Automatic + custom events with schema validation
- **Funnels:** Unlimited steps with time-window constraints
- **Retention:** Day, week, month cohorts with 90-day lookback
- **Journeys:** Path analysis with Sankey visualization
- **Session Replay:** DOM recording with PII masking
- **Segmentation:** Behavioral cohorts with real-time membership

## features

funnels: true

journeys: true

retention: true

auto capture: true

session replay: true

## Relationships

### products

- DXP — https://babadook.tech/products/dxp

### capabilities

- Advanced Analytics — https://babadook.tech/capabilities/advanced-analytics

### sub modules

- Analytics & Intelligence — https://babadook.tech/sub-modules/analytics-intelligence

### use cases

- Behavioral Analytics