# Campaign Automation

Canonical URL: https://babadook.tech/modules/campaign-automation
Entity: modules
Content hash: ae0813ee33dc394eac019969cce085014d6dcb26fadde215d4dd3f2347fcaa8d

Visual campaign builder with branching logic, delay nodes, A/B splits, automatic winner selection, and multi-step customer journey automation.

Visual campaign builder with branching logic, delay nodes, A/B splits, automatic winner selection, and multi-step customer journey automation.

## campaigns-that-build-themselves

Campaigns That Build Themselves Campaign Automation provides a visual DAG (directed acyclic graph) editor where marketers design multi-step campaigns with drag-and-drop nodes. Entry conditions trigger campaigns. Branching logic routes users based on behavior, attributes, or experiment buckets. Delay nodes control timing. A/B splits test variants with automatic winner selection. Campaigns connect directly to DXP CDP segments for targeting and DXP Analytics for measurement. Every campaign action is tracked with full attribution across all touchpoints.

### data Viz

## Campaign Automation Specifications

- **Builder:** Visual DAG editor with 15+ node types
- **Triggers:** Segment entry, event, schedule, API, webhook
- **Branching:** Conditional, random split, A/B/n, wait-until
- **Winner Selection:** Automatic based on conversion rate, click rate, or custom goal
- **Throttling:** Rate limiting with daily/hourly caps per user

## features

ab splits: true

branching: true

auto winner: true

journey automation: true

## Relationships

### products

- DXP — https://babadook.tech/products/dxp

### capabilities

- Multi-Channel Delivery — https://babadook.tech/capabilities/multi-channel-delivery
- Workflow Automation — https://babadook.tech/capabilities/workflow-automation

### sub modules

- Marketing & Campaigns — https://babadook.tech/sub-modules/marketing-campaigns

### use cases

- Marketing Automation