# Content Analytics

Canonical URL: https://babadook.tech/modules/content-analytics-module
Entity: modules
Content hash: 73c2a8a10526d9fbb2a7ae14d39fa3440c558f832b4474b2686d5e2878864bfe

In-context content performance analytics with engagement scoring, content decay detection, and optimization recommendations embedded directly in the content editing experience.

In-context content performance analytics with engagement scoring, content decay detection, and optimization recommendations embedded directly in the content editing experience.

## know-what-content-works

Know What Content Works Content Analytics embeds performance data directly into the content editing experience. While editing, authors see engagement scores, traffic trends, conversion attribution, and SEO health — without leaving the editor. Content decay detection identifies pages that are losing traffic or engagement over time and surfaces optimization recommendations: refresh the headline, update statistics, add internal links, or improve readability.

### data Viz

## Content Analytics Specifications

- **Engagement Score:** Composite metric: views, time-on-page, scroll depth, interactions
- **Decay Detection:** Statistical trend analysis with alerting
- **SEO Health:** Title, meta, heading structure, readability scoring
- **Attribution:** Content → conversion path analysis
- **Recommendations:** AI-generated optimization suggestions

## features

in context: true

true

optimization recs: true

engagement scoring: true

## Relationships

### products

- DXP — https://babadook.tech/products/dxp

### capabilities

- Advanced Analytics — https://babadook.tech/capabilities/advanced-analytics
- AI-Powered Content — https://babadook.tech/capabilities/ai-powered-content

### sub modules

- Content Management — https://babadook.tech/sub-modules/content-management

### use cases

- Behavioral Analytics
- Content Management