# Header Bidding

Canonical URL: https://babadook.tech/modules/header-bidding
Entity: modules
Content hash: 84f6aa2e1b876b891ad5421ca85fa3ac06ec75152205838c21aa7731ec3d66ca

Server-side header bidding wrapper with unified auction, bid caching, timeout management, and analytics for maximizing publisher yield.

Server-side header bidding wrapper with unified auction, bid caching, timeout management, and analytics for maximizing publisher yield.

## maximize-yield-with-server-side-bidding

Maximize Yield with Server-Side Bidding Header Bidding moves the auction from the browser to the server — eliminating client-side latency, reducing page weight, and enabling true unified auctions across all demand sources. Bid caching reduces redundant calls to demand partners. Timeout management ensures page load is never blocked by slow bidders. Comprehensive analytics show bid density, win rates, and revenue by demand source, helping publishers optimize their partner stack.

### data Viz

## Header Bidding Specifications

- **Architecture:** Server-side with client-side fallback
- **Auction:** Unified first-price auction across all demand
- **Caching:** Bid caching with configurable TTL
- **Timeout:** Per-bidder and global timeout management
- **Analytics:** Bid density, win rate, revenue by demand source

## features

timeout: true

bid caching: true

server side: true

unified auction: true

## Relationships

### products

- DXP — https://babadook.tech/products/dxp

### capabilities

- Programmatic Advertising — https://babadook.tech/capabilities/programmatic-advertising

### sub modules

- Advertising & Monetization — https://babadook.tech/sub-modules/advertising-monetization

### use cases

- Marketing Automation