# Loyalty & Rewards

Canonical URL: https://babadook.tech/modules/loyalty-rewards
Entity: modules
Content hash: f81b2679aea9ad051aaa801c9ac8407caad50d381951839ec600ed17b7120ef0

Points-based and tiered loyalty program management with reward catalogs, earn/burn rules, partner integrations, and program analytics.

Points-based and tiered loyalty program management with reward catalogs, earn/burn rules, partner integrations, and program analytics.

## loyalty-that-drives-lifetime-value

Loyalty That Drives Lifetime Value Loyalty & Rewards powers points-based and tiered loyalty programs with flexible earn/burn rules. Define how customers earn points (purchases, engagement, referrals) and how they redeem them (discounts, products, experiences). Tiered programs (Bronze, Silver, Gold, Platinum) with automatic promotion and demotion based on activity thresholds. Partner integrations extend earning and redemption across partner networks. Program analytics track enrollment, engagement, redemption rates, and incremental revenue attribution.

### data Viz

## Loyalty Specifications

- **Program Types:** Points-based, tiered, hybrid
- **Earn Rules:** Purchase, engagement, referral, custom trigger
- **Burn Rules:** Discount, product, experience, partner redemption
- **Tiers:** Unlimited with automatic promotion/demotion
- **Analytics:** Enrollment, engagement, redemption, revenue attribution

## features

tiers: true

points: true

rewards: true

partners: true

## Relationships

### products

- DXP — https://babadook.tech/products/dxp

### capabilities

- Customer Intelligence — https://babadook.tech/capabilities/customer-intelligence

### sub modules

- Customer Data — https://babadook.tech/sub-modules/customer-data

### use cases

- Customer Data Unification
- Marketing Automation