# Omnichannel Delivery

Canonical URL: https://babadook.tech/modules/omnichannel-delivery
Entity: modules
Content hash: 050668772154f4e4927d3f3c2c64259d8896a217cc8c2055bed8a735bcf51a16

Coordinated message delivery across email, push notifications, SMS, in-app messages, and web personalization with intelligent channel selection and frequency capping.

Coordinated message delivery across email, push notifications, SMS, in-app messages, and web personalization with intelligent channel selection and frequency capping.

## the-right-message,-right-channel,-right-time

The Right Message, Right Channel, Right Time Omnichannel Delivery coordinates messaging across email, push notifications, SMS, in-app messages, and web personalization. Intelligent channel selection picks the channel most likely to reach and engage each user based on their historical behavior. Frequency capping prevents message fatigue by limiting contacts per user per day/week/month across all channels. Channel preference learning adapts delivery strategy based on open rates, click rates, and opt-out patterns.

### data Viz

## Omnichannel Specifications

- **Channels:** Email, push, SMS, in-app, web personalization, webhooks
- **Throughput:** 1M+ messages/hour with dynamic scaling
- **Frequency Cap:** Per-user per-channel daily/weekly/monthly limits
- **Personalization:** Dynamic content insertion from CDP profiles
- **Templates:** Drag-and-drop template builder with responsive design
- **Delivery:** Intelligent send-time optimization per user

## features

sms: true

push: true

in app: true

frequency capping: true

web personalization: true

## Relationships

### products

- DXP — https://babadook.tech/products/dxp

### capabilities

- Multi-Channel Delivery — https://babadook.tech/capabilities/multi-channel-delivery

### sub modules

- Marketing & Campaigns — https://babadook.tech/sub-modules/marketing-campaigns

### use cases

- Marketing Automation
- Omnichannel Publishing