# Product Analytics

Canonical URL: https://babadook.tech/modules/product-analytics
Entity: modules
Content hash: 6da82b4b4e44e20ca7d10330e8bf0b988ab8710f15a08548f6362412ded7e8d2

Feature adoption tracking, engagement scoring, user segmentation by behavior, and product health dashboards for data-driven product decisions.

Feature adoption tracking, engagement scoring, user segmentation by behavior, and product health dashboards for data-driven product decisions.

## measure-what-matters-for-product

Measure What Matters for Product Product Analytics tracks feature adoption curves, engagement scores, and user segmentation based on actual behavior — not demographics. Know which features are growing, which are stalling, and which are causing friction. Product health dashboards show DAU/MAU ratios, feature stickiness, power user concentration, and activation rates. Drill into any metric to see the underlying user segments and behaviors driving the number.

### data Viz

## Product Analytics Specifications

- **Feature Tracking:** Adoption curves with first-use and repeat-use metrics
- **Engagement:** Composite scoring with configurable weight factors
- **Segmentation:** Behavioral clusters with automatic label generation
- **Dashboards:** Real-time with hourly, daily, weekly, monthly granularity
- **Alerts:** Threshold and anomaly-based alerting

## features

dashboards: true

segmentation: true

feature adoption: true

engagement scoring: true

## Relationships

### products

- DXP — https://babadook.tech/products/dxp

### capabilities

- Advanced Analytics — https://babadook.tech/capabilities/advanced-analytics

### sub modules

- Analytics & Intelligence — https://babadook.tech/sub-modules/analytics-intelligence

### use cases

- Behavioral Analytics
- Feature Experimentation