RTB & Auction Engine

Canonical URL: https://babadook.tech/modules/rtb-auction-engine
Entity: modules
Content hash: cea653a44a3b7e62c96004c8d50cc6331dd2da594eeccdd1124de32742003897

Real-time bidding engine with sub-10ms decisioning, OpenRTB 2.6 compliance, floor price optimization, and pre-bid fraud detection with invalid traffic filtering.

Real-time bidding engine with sub-10ms decisioning, OpenRTB 2.6 compliance, floor price optimization, and pre-bid fraud detection with invalid traffic filtering.

auctions-at-the-speed-of-light

Auctions at the Speed of Light The RTB & Auction Engine processes bid requests in under 10ms — from request receipt through floor price evaluation, bid solicitation, auction execution, and winner notification. OpenRTB 2.6 compliance ensures interoperability with all major demand-side platforms. Floor price optimization uses historical bid data and machine learning to set optimal floor prices per impression. Pre-bid fraud detection filters invalid traffic (IVT) including bot traffic, ad stacking, and pixel stuffing before they enter the auction.

data Viz

RTB Specifications

- Latency: <10ms p99 end-to-end decision
- Protocol: OpenRTB 2.6 with header bidding support
- Auction: First-price and second-price with floor optimization
- Fraud: Pre-bid IVT detection with bot filtering
- Scale: 100K+ bid requests/second sustained

features

rtb: true

openrtb: true

fraud detection: true

floor optimization: true

Relationships

products

- DXP — https://babadook.tech/products/dxp

capabilities

- Programmatic Advertising — https://babadook.tech/capabilities/programmatic-advertising

sub modules

- Advertising & Monetization — https://babadook.tech/sub-modules/advertising-monetization

use cases

- Marketing Automation