# Segmentation Engine

Canonical URL: https://babadook.tech/modules/segmentation-engine
Entity: modules
Content hash: ec7f9ee25d91bb4a467525fbafe3e257fd3bb1b6680c2db36b6bf4445ca8cf67

Real-time behavioral segmentation with dynamic segment membership, predictive segments from ML models, and unlimited custom segment definitions.

Real-time behavioral segmentation with dynamic segment membership, predictive segments from ML models, and unlimited custom segment definitions.

## segments-that-update-in-real-time

Segments That Update in Real-Time Traditional segmentation runs in batch — segment membership is hours or days old by the time campaigns target them. DXP Segmentation Engine evaluates segment rules in real-time. When a user takes an action, their segment membership updates immediately. Create segments from behavioral events, profile attributes, predictive scores, and any combination. Predictive segments leverage ML models — 'Likely to Churn in 30 Days' or 'High-Value Prospect' — with membership that updates as model scores change.

### data Viz

## Segmentation Specifications

- **Evaluation:** Real-time on event stream
- **Rules:** Behavioral, demographic, predictive, custom
- **Operators:** AND, OR, NOT with nested groups
- **Segments:** Unlimited definitions
- **Export:** Real-time to campaigns, personalization, analytics
- **History:** Segment membership change log with timestamps

## features

real time: true

unlimited: true

behavioral: true

predictive: true

## Relationships

### products

- DXP — https://babadook.tech/products/dxp

### capabilities

- Customer Intelligence — https://babadook.tech/capabilities/customer-intelligence

### sub modules

- Customer Data — https://babadook.tech/sub-modules/customer-data

### use cases

- Customer Data Unification
- Marketing Automation