Attribution Engine

attribution-without-guesswork

Attribution Without Guesswork The Attribution Engine provides 8 attribution models simultaneously — first-touch, last-touch, linear, time-decay, position-based, Shapley value, Markov chain, and algorithmic. Each model answers a different question about which touchpoints drive conversions. Cross-device tracking links touchpoints across mobile, desktop, and tablet. View-through measurement credits display impressions that influenced conversion even without a click. Incrementality testing uses geo-based and cohort-based holdout experiments to measure true lift.

Attribution Specifications

Models

First-touch, last-touch, linear, time-decay, position, Shapley, Markov, algorithmic

Cross-Device

Deterministic + probabilistic device linking

View-Through

Configurable attribution window (1-90 days)

Incrementality

Geo-holdout and cohort-holdout experiments

Lookback

Configurable 1-90 day attribution window

features

cross device: true

eight models: true

view through: true

incrementality: true

Relationships