One platform for design, content, analytics, marketing, and delivery. Build, deploy, and optimize every digital experience from a single system.
One platform for design, content, analytics, marketing, and delivery. Build, deploy, and optimize every digital experience from a single system.
Design, content, analytics, marketing, and delivery in one system. No integration tax. No siloed data. No bolted-on tools.
A design canvas that generates production-ready code for React, Vue, Svelte, Solid, Angular, and plain HTML. Design tokens, components, and animations — all managed as content.
Air-gapped, self-hosted, cloud, or edge. The same runtime runs on a $35 Raspberry Pi or a 64-GPU cluster. No vendor lock-in. No mandatory cloud.
Feature flags, A/B testing, heatmaps, funnels, session replay, and causal inference — built in, not integrated. Every page view carries flag context for end-to-end attribution.
DXP is a digital experience platform that unifies design, content management, analytics, feature flags, marketing automation, and frontend delivery into one system. Not a collection of tools stitched together. One runtime, one data model, one deployment.
Build experiences visually with a creative suite that generates production code. Manage content in a headless CMS with a real query language. Run A/B tests and feature flags natively. Track analytics without a separate tool. Automate marketing without a third platform. Deploy to air-gapped servers, your cloud, managed infrastructure, or the edge.
Already running Next.js, Remix, or Astro? DXP provides compatibility layers so your existing code works without a rewrite. Already using PostHog, LaunchDarkly, Sanity, or Celtra? DXP replaces them natively with one unified system.
Your creative team builds a campaign page visually — components, animations, brand tokens. What they design exports as production code for React, Vue, Svelte, or Angular. No handoff to engineering. No mockup that someone rebuilds. The page goes from canvas to live without a single ticket.
Brand tokens propagate to every surface — web, email, ads, dashboards — in under 500 ms. When the brand changes, everything changes.
DXP runs wherever your business runs. Four deployment modalities — air-gapped, self-hosted, cloud, and edge — each with the same runtime and the same capabilities. No vendor lock-in. No mandatory cloud. No phone-home telemetry.
The edge image is under 30 MB and boots in under 250 milliseconds. The full image with every capability is under 150 MB. The air-gapped image carries embedded AI weights and makes zero outbound network connections.
All authentication, authorization, and audit decisions run through ARGUS — the same security authority that protects every Babadook product. No local user tables. No hidden permission databases. Every access decision is issued centrally.
User code runs in sandboxed Deno V8 isolates with tiered isolation: V8 isolate, gVisor, Firecracker microVM, or SEV-SNP/TDX hardware encryption. Post-quantum cryptography (ML-KEM-768, ML-DSA-65) is the baseline. TLS 1.3 is mandatory.
Your creative team and your finance lead are in the same canvas. Design is building a campaign page. Finance is checking whether the pricing matches what was approved. Both edit together in real time — CRDT collaboration means no merge conflicts, no file locking, no lost edits. Live presence and cursors show who is doing what.
The page that goes live is the page everyone agreed on — not a mockup rebuilt in code afterward. Brand tokens enforce consistency across every surface automatically.
Your developer needs all product articles in electronics, sorted by date, with author details and related assets. One DQL query — SQL-familiar syntax with GROQ-style projections and parameterized parameters. DQL compiles to PostgreSQL, Zoekt lexical search, and pgvector semantic search automatically. Hybrid RRF ranking blends all three. One query, three backends, one answer.
Writers work in a visual editor with branching — a campaign draft does not touch the live site. Editors review, approve, and publish atomically. No partial publishes. No 'did we publish the right version?' anxiety.
The same content renders differently for different audiences — by geography, by loyalty tier, by language. One source, many surfaces. No separate personalization engine that drifts from the CMS.
In-context analytics show engagement metrics while you write. A/B tests run automatically. When a headline underperforms, the data tells you — not a quarterly analytics review.
When a test wins, the winning variant promotes to production with one click. When a page underperforms, the journey builder adjusts automatically. Content is not a launch-and-forget — it is a continuous loop.
A visitor lands on your pricing page. DXP tracks where they clicked, how far they scrolled, and which flag variation they saw. Three days later they convert — the full chain is already connected. No data export. No stitch. No dashboard to build.
Session replay shows exactly what they did. Audience breakdowns filter by locale, geo, device, and segment. Core Web Vitals monitoring tracks real-user performance automatically.
A lead visits your pricing page three times in a week. That is worth more than a lead who visited once and never came back. DXP tracks every interaction — page views, downloads, email clicks, form fills — and scores each lead automatically. Scores decay over time. A lead who was hot in March is not hot in July unless they kept engaging.
Grading compares each lead against your ideal customer profile. When a CRM field changes — company size, industry, job title — the grade updates automatically. No manual requalification.
Consent management on every channel — web, email, push, ads. When a user withdraws consent, every downstream system respects it immediately. No stale preferences. No GDPR fines from a forgotten data flow.
First-party data stays yours. No third-party pixels leaking PII. No shared DMPs selling your audience. Your data, your rules, your infrastructure — on-prem or cloud.
Every content change, every experiment, every personalization decision is audit-logged. When a regulator asks why a user saw a specific message, the answer is one query away — not a reconstruction from three tools.
You run ads across Google, Amazon, The Trade Desk, and your own direct deals. DXP handles all of them from one place. Bids go out in parallel. The best price wins. No manual reconciliation across platforms.
Design, content, finance, and marketing in the same canvas at the same time. CRDT conflict resolution means no merge conflicts, no lost edits, no file locking. Live presence, cursors, and awareness are built into every surface — the design canvas, the content editor, and the analytics dashboard.
Teams build content that sells because the people who understand pricing, the people who understand design, and the people who understand conversion are all looking at the same page.
A customer needs help. They click a button on your site. A WebRTC video room opens. A support agent joins. The call is recorded for compliance via egress proxy. The customer can dial in from a phone through the SIP bridge if video is not an option.
Each content document, design file, or dashboard gets its own room — tenant-isolated, token-signed, no cross-tenant leakage. All running on the same platform as your website.
A designer changes your brand blue. Every page, every ad, every email, and every dashboard updates in under 500 ms. The coherence bus propagates design tokens through SSR, SSG, client SDKs, and email templates simultaneously. A causal chain records who changed it, when, and which surfaces received it.
No deploy. No CDN purge. No ticket to engineering. Brand consistency enforced by the platform, not by process docs.
Your team needs a custom accessibility checker. Your agency needs a proprietary export format. Your product team needs a data connector to an internal API. DXP plugins handle all of it — sandboxed, signed, and isolated so a bad plugin cannot crash your workspace.
A marketplace with ratings, reviews, and automated security scans. Install with one click. Uninstall cleanly. No server access required.
Salesforce, HubSpot, Pipedrive, Zoho — your CRM stays in sync bidirectionally with conflict resolution. Email goes out through SendGrid, SES, or Mailgun. SMS through Twilio. Push through Firebase or Apple. If a contact opts out in your CRM, DXP respects it everywhere — no manual unsubscription tracking across systems.
Consent gates enforce preferences on every channel before any send. No accidental targeting of someone who opted out.
Need a database? DXP gives you one. Need auth? Built in. Need file storage? Built in. Need real-time subscriptions? Built in. Need queued jobs? Built in. Need a cache? Built in. Every piece of backend infrastructure that normally takes a sprint to set up is already running — you just use it.
No provisioning. No DevOps tickets. No waiting for someone to configure Redis before you can ship. The runtime is the backend.
Typed SDKs in 5+ languages. CLI for everything. Compatibility with Next.js, Remix, Astro, React, Vue, Svelte, Solid, Angular. Local dev with hot reload. Edge deployment from the same codebase. No fighting the framework.
A visual canvas that exports production code. Design tokens that reach every surface in 500 ms. Animations built visually — no GSAP, no CSS keyframes. What you approve is what goes live. No handoff meeting.
A visual editor with branching — work on a campaign without touching the live site. Atomic releases publish everything or nothing. 150+ languages with translation memory. In-context analytics while you write.
Ship in days, not months. Day one: data model. Day two: pages. Day three: data binding. Day four: auth and analytics. Day five: deploy to edge. A working product in a week — not a prototype that needs three months of backend work.
Every trace, metric, and log follows OpenTelemetry conventions. Export to Datadog, Honeycomb, Grafana, or Lynceus — your choice. No proprietary agent required. No vendor-specific instrumentation that breaks when you switch tools.
The creative suite runs as a native desktop app — not a browser tab that crashes when you have 50 components open. Built on Tauri, it ships for Windows, macOS, and Linux from the same codebase. Offline-first. GPU-accelerated rendering. File system access for local development.
The same app that runs on your designer's MacBook runs on your developer's Linux machine and your PM's Windows laptop. No separate versions. No browser limitations. A real tool for real work.
Typed SDKs in 5+ languages. CLI for everything. API design in a visual editor that generates typed clients automatically. Compatibility with Next.js, Remix, Astro, React, Vue, Svelte, Solid, Angular, Preact, and Lit. Local development with hot reload. Edge deployment from the same codebase.
No fighting the framework. No learning a proprietary DSL. Use what you know, ship faster, and let DXP handle the plumbing.
DXP replaces a stack of 8+ separate tools with one platform. Each layer is built in, not bolted on. Creative suite, content lake, analytics, marketing automation, ad server, real-time personalization, integration, and backend-as-a-service — all native.
No stitching. No integration projects. No vendor fingerpointing when something breaks.
Without DXP, building a product takes months of backend wiring. With DXP, you ship in days. Data modeling, page design, data binding, auth, analytics, and edge deployment are all built in.
Your team configures, not codes. The platform generates the infrastructure. You focus on the product.
Three teams, one platform. Each role gets what they need without waiting on the others. Developers get code-grade APIs. Creatives get visual tools. Content teams get editorial workflows. Product managers get shipping velocity.
No ticket queues between teams. No sprint planning around dependencies. No design-to-dev handoff loss.
Every other digital experience stack is a collection of tools held together with duct tape. A design tool that does not talk to your CMS. A CMS that does not talk to your analytics. An analytics tool that does not talk to your marketing platform. A marketing platform that does not talk to your feature flags. Six vendors. Six bills. Six sets of permissions. Six things that break when one of them updates.
DXP is not that. It is one system. One runtime. One source of truth. A designer changes a color and it reaches every surface in half a second. A marketer ships a journey and the analytics track it automatically. A developer ships a flag and every visitor sees it in 100 milliseconds. An executive opens one dashboard and sees the full picture — design, content, engagement, revenue, and attribution in one place.
This is not integration. Integration is what you do when you have separate tools. This is one tool. That is the difference.
Operator relevance: A CEO sees one platform, one bill, one dashboard. A CTO sees one deployment, one runtime, one security model. A VP sees their team's work reaching production instantly.
Your creative team works in Figma. Your content team works in Contentful. Your developers work in Next.js. Your marketing team works in HubSpot. Your analytics team works in PostHog. Five tools. Five logins. Five versions of the truth. When the brand color changes, someone files a ticket. When the content updates, someone pokes engineering. When the landing page needs a new experiment, someone waits two weeks for a deploy.
DXP gives every team the same surface. Designers get a canvas that exports production code. Content editors get a CMS that developers can actually query. Developers get a runtime that works with their existing framework. Marketers get automation tied to the same data as the website. Analysts get heatmaps and funnels without exporting anything.
Same platform. Same data. Same truth. When something changes, everyone sees it. No tickets. No waiting. No duct tape.
Operator relevance: Every team member sees their own workflow on the same platform. No more silos, no more sync delays, no more five-tool stacks that break when one updates.