modules
Behavioral Analytics
Comprehensive user behavior tracking with automatic event capture, funnel analysis, retention cohorts, user journey mapping, and session replay.
Comprehensive user behavior tracking with automatic event capture, funnel analysis, retention cohorts, user journey mapping, and session replay.
understand-every-user-action
Understand Every User Action Behavioral Analytics automatically captures every user interaction — clicks, scrolls, form submissions, page navigations, and custom events — without manual instrumentation. Automatic event capture means analytics coverage starts on day one. Build funnels to identify drop-off points. Create retention cohorts to measure engagement over time. Map user journeys to understand the paths that lead to conversion. Watch session replays to see exactly what users experienced.
data Viz
Behavioral Analytics Specifications
- Event Capture
- Automatic + custom events with schema validation
- Funnels
- Unlimited steps with time-window constraints
- Retention
- Day, week, month cohorts with 90-day lookback
- Journeys
- Path analysis with Sankey visualization
- Session Replay
- DOM recording with PII masking
- Segmentation
- Behavioral cohorts with real-time membership
features
funnels: true
journeys: true
retention: true
auto capture: true
session replay: true
Relationships
products
capabilities
sub modules
use cases
- Behavioral Analytics