modules
Campaign Automation
Visual campaign builder with branching logic, delay nodes, A/B splits, automatic winner selection, and multi-step customer journey automation.
Visual campaign builder with branching logic, delay nodes, A/B splits, automatic winner selection, and multi-step customer journey automation.
campaigns-that-build-themselves
Campaigns That Build Themselves Campaign Automation provides a visual DAG (directed acyclic graph) editor where marketers design multi-step campaigns with drag-and-drop nodes. Entry conditions trigger campaigns. Branching logic routes users based on behavior, attributes, or experiment buckets. Delay nodes control timing. A/B splits test variants with automatic winner selection. Campaigns connect directly to DXP CDP segments for targeting and DXP Analytics for measurement. Every campaign action is tracked with full attribution across all touchpoints.
data Viz
Campaign Automation Specifications
- Builder
- Visual DAG editor with 15+ node types
- Triggers
- Segment entry, event, schedule, API, webhook
- Branching
- Conditional, random split, A/B/n, wait-until
- Winner Selection
- Automatic based on conversion rate, click rate, or custom goal
- Throttling
- Rate limiting with daily/hourly caps per user
features
ab splits: true
branching: true
auto winner: true
journey automation: true
Relationships
products
capabilities
sub modules
use cases
- Marketing Automation