Dynamic Creative Optimization

creative-that-optimizes-itself

Creative That Optimizes Itself Dynamic Creative Optimization (DCO) automatically assembles ad creative from component parts — headlines, images, CTAs, colors, and layouts — creating thousands of variants from a small set of assets. Multi-armed bandit algorithms allocate impressions to the best-performing variants in real-time. Creative assets from DXP Creative Studio are directly available for DCO campaigns. The system learns which combinations perform best for each audience segment, context, and placement — continuously optimizing without manual intervention.

DCO Specifications

Components

Headlines, images, CTAs, layouts, colors, copy

Variants

Auto-generated from component combinations

Optimization

Multi-armed bandit with Thompson sampling

Goals

CTR, conversion, viewability, custom

Creative Source

DXP Creative Studio asset library integration

features

auto generation: true

variant testing: true

creative assembly: true

multi armed bandit: true

Relationships