modules
Header Bidding
Server-side header bidding wrapper with unified auction, bid caching, timeout management, and analytics for maximizing publisher yield.
Server-side header bidding wrapper with unified auction, bid caching, timeout management, and analytics for maximizing publisher yield.
maximize-yield-with-server-side-bidding
Maximize Yield with Server-Side Bidding Header Bidding moves the auction from the browser to the server — eliminating client-side latency, reducing page weight, and enabling true unified auctions across all demand sources. Bid caching reduces redundant calls to demand partners. Timeout management ensures page load is never blocked by slow bidders. Comprehensive analytics show bid density, win rates, and revenue by demand source, helping publishers optimize their partner stack.
data Viz
Header Bidding Specifications
- Architecture
- Server-side with client-side fallback
- Auction
- Unified first-price auction across all demand
- Caching
- Bid caching with configurable TTL
- Timeout
- Per-bidder and global timeout management
- Analytics
- Bid density, win rate, revenue by demand source
features
timeout: true
bid caching: true
server side: true
unified auction: true
Relationships
products
capabilities
sub modules
use cases
- Marketing Automation