Marketing Analytics

marketing-measurement-that-drives-action

Marketing Measurement That Drives Action Marketing Analytics provides multi-touch attribution across all channels, campaign performance measurement with statistical significance testing, and spend optimization recommendations based on diminishing returns analysis. Compare 8 attribution models side-by-side to understand which touchpoints truly drive conversions. Marketing mix models quantify the incremental impact of each channel while controlling for external factors like seasonality and competitive activity.

Marketing Analytics Specifications

Attribution

8 models: first-touch, last-touch, linear, time-decay, position, Shapley, Markov, algorithmic

MMM

Bayesian with saturation, carry-over, and external variables

Incrementality

Geo-based and cohort-based lift measurement

Reporting

Real-time campaign dashboards with drill-down

Recommendations

AI-generated spend reallocation suggestions

features

multi touch: true

channel analysis: true

spend optimization: true

Relationships