modules
ML & Propensity Models
Pre-built machine learning models for propensity-to-convert, churn prediction, lifetime value estimation, and next-best-action recommendation.
Pre-built machine learning models for propensity-to-convert, churn prediction, lifetime value estimation, and next-best-action recommendation.
predict,-don't-react
Predict, Don't React ML & Propensity Models continuously score every user on their likelihood of key outcomes — converting, churning, expanding, or engaging with specific content. These scores update in real-time as new behavioral data streams in. Propensity scores feed directly into DXP CDP for segmentation and DXP Marketing Engine for targeting. High churn-risk users automatically receive retention campaigns. High-propensity converters see accelerated conversion flows.
data Viz
ML Model Specifications
- Models
- Propensity-to-convert, churn risk, LTV, next-best-action
- Training
- Continuous retraining with new behavioral data
- Scoring
- Real-time scoring on event stream
- Features
- Auto-generated from behavioral events + custom features
- Explainability
- SHAP values for model interpretability
features
ltv: true
churn prediction: true
next best action: true
propensity convert: true
Relationships
products
capabilities
sub modules
use cases
- Behavioral Analytics
- Customer Data Unification