RTB & Auction Engine

auctions-at-the-speed-of-light

Auctions at the Speed of Light The RTB & Auction Engine processes bid requests in under 10ms — from request receipt through floor price evaluation, bid solicitation, auction execution, and winner notification. OpenRTB 2.6 compliance ensures interoperability with all major demand-side platforms. Floor price optimization uses historical bid data and machine learning to set optimal floor prices per impression. Pre-bid fraud detection filters invalid traffic (IVT) including bot traffic, ad stacking, and pixel stuffing before they enter the auction.

RTB Specifications

Latency

<10ms p99 end-to-end decision

Protocol

OpenRTB 2.6 with header bidding support

Auction

First-price and second-price with floor optimization

Fraud

Pre-bid IVT detection with bot filtering

Scale

100K+ bid requests/second sustained

features

rtb: true

openrtb: true

fraud detection: true

floor optimization: true

Relationships