modules
Segmentation Engine
Real-time behavioral segmentation with dynamic segment membership, predictive segments from ML models, and unlimited custom segment definitions.
Real-time behavioral segmentation with dynamic segment membership, predictive segments from ML models, and unlimited custom segment definitions.
segments-that-update-in-real-time
Segments That Update in Real-Time Traditional segmentation runs in batch — segment membership is hours or days old by the time campaigns target them. DXP Segmentation Engine evaluates segment rules in real-time. When a user takes an action, their segment membership updates immediately. Create segments from behavioral events, profile attributes, predictive scores, and any combination. Predictive segments leverage ML models — 'Likely to Churn in 30 Days' or 'High-Value Prospect' — with membership that updates as model scores change.
data Viz
Segmentation Specifications
- Evaluation
- Real-time on event stream
- Rules
- Behavioral, demographic, predictive, custom
- Operators
- AND, OR, NOT with nested groups
- Segments
- Unlimited definitions
- Export
- Real-time to campaigns, personalization, analytics
- History
- Segment membership change log with timestamps
features
real time: true
unlimited: true
behavioral: true
predictive: true
Relationships
products
capabilities
sub modules
use cases
- Customer Data Unification
- Marketing Automation