Module
Identity Resolution
Real-time identity resolution combining deterministic matching (email, phone, user ID) with probabilistic matching (device fingerprint, behavioral patterns) to build unified customer profiles.
one-customer,-one-profile
One Customer, One Profile
Identity Resolution unifies fragmented customer data across devices, channels, and systems into a single profile. Deterministic matching links records via email, phone, or user ID. Probabilistic matching identifies likely connections via device fingerprints and behavioral patterns.
The persistent identity graph maintains all known touchpoints for each customer. When an anonymous visitor logs in, all their prior anonymous activity is retroactively linked to their profile — providing a complete picture of their journey.
Identity Resolution Specifications
Technical specifications for Identity Resolution.
- Matching Speed<50ms for identity resolution
- DeterministicEmail, phone, user ID, CRM ID, loyalty ID
- ProbabilisticDevice fingerprint, IP, behavioral similarity
- GraphPersistent identity graph with merge/split support
- Cross-DeviceLink mobile, desktop, tablet, and in-store
- PrivacyConfigurable PII handling with consent enforcement
Sub-modules
Products
Use cases
Customer Data Unification